✦ About EllieRox
EllieRox is a Perth (Boorloo)–based jewellery studio creating genderless, handcrafted pieces designed to be worn without limits.
Founded by jeweller Alex, the brand began as an exploration of form and material - an instinct to create outside of convention. What followed was a practice grounded in craftsmanship, where each piece is individually made using recycled sterling silver, gold, and ethically sourced or lab-grown gemstones.
The aesthetic is organic and instinctive, shaped by vintage, gothic, and medieval influences. Imperfect forms, rich colour, and sculptural details come together to create pieces that feel both contemporary and enduring - modern heirlooms made to evolve with the wearer.
EllieRox is run by Alex, who designs and handcrafts each piece, alongside Abby, who leads creative direction and brand.
oUR eTHOS
We work with recycled 925 sterling silver, alongside 9k and 14k gold, and prioritise ethically sourced and lab-grown gemstones wherever possible. Each piece is made by hand in small batches, reducing waste and avoiding mass production.
Our process is intentionally slow - focused on quality, longevity, and creating pieces designed to be worn for years, not seasons.
Our jewellery is genderless by design - created for everyone, without boundaries or expectation.
We believe sustainability isn’t just about materials, but about meaning - creating jewellery that lasts, both physically and emotionally.
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